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10 Secrets to boost your business with digital marketing

Driving Business Growth with Digital Marketing In today’s time, businesses face challenges of increased competition, lowered gross margins and changing consumer mindset. But it also...

10 Bootstrapping marketing tips for entrepreneurs

If wishes were horses, beggars would fly.This sums up the combined wishes of all entrepreneurs when it comes to marketing. Everyone would like to...

10 B2B Marketplace pegs to hang your global business on

  Every entrepreneur has a secret wish, a wish he mostly keeps within himself for fear of being ridiculed or laughed at by his peers....

Creating a social media plan for your business

In today’s digitally connected world, social media rules. Facebook has over 1 Billion users. That’s one in every 7 human beings in our planet....

7 steps to creating a marketing plan for your business

Every business big or small need to have a thought through marketing plan for their growth. Large companies have plans that run into several...

6 Essential Digital Strategies for SME’s

In India, it’s unfortunate that even today, a lot of companies (especially the ones that have been around for decades) still shy away from...

Diary of a B2B Marketplace Startup Entrepreneur

A year and a half ago I did the rounds of finding investors for a startup that I had co-founded called Agencyonnet . Having been...

8 new big trends of marketing procurement

“Change is the only constant” - this popular line goes perfect with the marketing function. New age marketers are always in search of better...

Good Boss or a Bad Boss?

Am I a good boss or a bad boss? It's a question that always haunts me whenever someone leaves my company. Quite recently this...

8 Marketing Lessons to be learnt from the Delhi Elections

The 2015 Delhi Election saw the Aam Aadmi Party get a massive 96% of the seats. In marketing parlance such a victory is akin...

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