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10 Bootstrapping marketing tips for entrepreneurs

If wishes were horses, beggars would fly.This sums up the combined wishes of all entrepreneurs when it comes to marketing. Everyone would like to...

10 B2B Marketplace pegs to hang your global business on

  Every entrepreneur has a secret wish, a wish he mostly keeps within himself for fear of being ridiculed or laughed at by his peers....

Creating a social media plan for your business

In today’s digitally connected world, social media rules. Facebook has over 1 Billion users. That’s one in every 7 human beings in our planet....

7 steps to creating a marketing plan for your business

Every business big or small need to have a thought through marketing plan for their growth. Large companies have plans that run into several...

Diary of a B2B Marketplace Startup Entrepreneur

A year and a half ago I did the rounds of finding investors for a startup that I had co-founded called Agencyonnet . Having been...

8 new big trends of marketing procurement

“Change is the only constant” - this popular line goes perfect with the marketing function. New age marketers are always in search of better...

Good Boss or a Bad Boss?

Am I a good boss or a bad boss? It's a question that always haunts me whenever someone leaves my company. Quite recently this...

8 Marketing Lessons to be learnt from the Delhi Elections

The 2015 Delhi Election saw the Aam Aadmi Party get a massive 96% of the seats. In marketing parlance such a victory is akin...

7 deadly sins that tell us why LinkedIn is ripe to...

At the risk of being called stupid, I would go so far as to predict that LinkedIn is just about ready to be swept...

8 Email Marketing Mistakes to avoid

Email Marketing mistakes are the most common digital marketing mistakes that people do. Though Google Adwords are considered as best mode to target audience,...

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