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10 B2B Marketplace pegs to hang your global business on

  Every entrepreneur has a secret wish, a wish he mostly keeps within himself for fear of being ridiculed or laughed at by his peers....

If God were a start up entrepreneur, would he have been...

They say entrepreneurs create something out of nothing. An entrepreneur has an idea and he startups up a venture. Somewhere early on, he realizes...

Creating a social media plan for your business

In today’s digitally connected world, social media rules. Facebook has over 1 Billion users. That’s one in every 7 human beings in our planet....

7 steps to creating a marketing plan for your business

Every business big or small need to have a thought through marketing plan for their growth. Large companies have plans that run into several...

6 Essential Digital Strategies for SME’s

In India, it’s unfortunate that even today, a lot of companies (especially the ones that have been around for decades) still shy away from...

Diary of a B2B Marketplace Startup Entrepreneur

A year and a half ago I did the rounds of finding investors for a startup that I had co-founded called Agencyonnet . Having been...

8 new big trends of marketing procurement

“Change is the only constant” - this popular line goes perfect with the marketing function. New age marketers are always in search of better...

8 Marketing Lessons to be learnt from the Delhi Elections

The 2015 Delhi Election saw the Aam Aadmi Party get a massive 96% of the seats. In marketing parlance such a victory is akin...

Conducting a Business Event- 9 steps to follow

Business to Business Event Marketing is a tried and established route to increase your business leads and sales. If you’re business involves selling to...

5 steps to better PR for your business

PR can be a powerful promotional medium for businesses if used correctly. However for most organizations hiring a PR agency is down in the...

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