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8 new big trends of marketing procurement

“Change is the only constant” - this popular line goes perfect with the marketing function. New age marketers are always in search of better...

8 Marketing Lessons to be learnt from the Delhi Elections

The 2015 Delhi Election saw the Aam Aadmi Party get a massive 96% of the seats. In marketing parlance such a victory is akin...

Conducting a Business Event- 9 steps to follow

Business to Business Event Marketing is a tried and established route to increase your business leads and sales. If you’re business involves selling to...

Keyword Research: 8 deadly SEO mistakes to avoid

Google Keyword research is the first step of doing SEO for your website. It is quite like constructing the foundation of a building; if done...